VICTOR CHENG LOMS EBOOK DOWNLOAD FOR FREE
VICTOR CHENG LOMS EBOOK DOWNLOAD HOW TO

VICTOR CHENG LOMS EBOOK DOWNLOAD HOW TO

Find the LEVERAGE point) come up a level and work the remaining branches 3) The name of the game is PROBLEM ISOLATION 4) When 'units sold' decline, it's useful to compare the company's numbers to its competitors to determine if it's an industry-wide or company-specific issue(c) Victor Cheng, Free for your personal use, free to distribute freely to others provided content and attribution left unalteredД«USINESS SITUATION FRAMEWORKNew Market Entry, New Product, New Business, How to Grow, Strategy, Turnaround, Company Position Assessment Keep 'drilling down' by finding the problem segment, Tips: and drill down on THAT segment until you ISOLATE 1) Keep drilling down until you isolate the problem what's mathematically causing the majority of the 2) If you realize a branch (or sub-branch) is NOT the problem problem (aka. Identify fixed costs in each of the following: Raw Materials -> Factory -> Distribution ->Customers Compare to historical. For problem branch (e.g, fixed or variable cost) SEGMENT into its component parts * Segment cost by logical components * Segment costs by value chain Value Chain Example:ДЇixed Cost Cost/ Unit Cost # Units Sold Variable Cost If so, most often you will want to start with the customer (demand side) analysis and potentially may have to use the entire framework. This may be a 'compound framework' problem requiring you to use a general market analysis framework. I retain copyright ownership over these materialsДЇor the problem branch (e.g., Revenue/Unit or # Units Sold) 1) SEGMENT the number, break it up into its component parts, compare to historical metrics to find where the shift is coming from 2) ISOLATE the key driver causing bulk of problem 3) EXPLORE possible resolutions Possible Segments to get data for, isolate & explore: * By product / product line * By distribution channel * By region * By customer type (new/old, big/small) * By industry vertical Once you know mathematically what's causing the problem, you need to understand WHY the number has declined in the context of the marketplace. You are welcome to forward this to your friends provided you do not alter any of the content and keep the entire document in tact.

VICTOR CHENG LOMS EBOOK DOWNLOAD FOR FREE

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